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Bespoke interiors · United Kingdom

Transcal quotes bespoke builds in minutes, with AI doing the spec.

Every Transcal order is bespoke. We built a custom configurator with an AI layer that turns a plain-English requirement into a valid spec, then automates the schematic, the quote, and the follow-up.

AI spec assistantCustom configuratorQuote automation
Spec assistant
“Need a 3.2m wall unit, two doors, oak finish…”
Live
Brief parsedPlain-English email read in seconds
Valid config generated3.2m · 2 doors · oak veneer · soft-close
Rules checkedLoad, clearance and finish all buildable
Customer fine-tunesLive canvas updates as they choose
Schematic & quote PDFsGenerated on confirm, synced to CRM
✓Priced quote sent · follow-up scheduled
100%

Routine quotes without engineering

0

Invalid configs reaching production

Days → mins

Brief to priced quote

The challenge

Every quote was a slow relay.

A customer described what they wanted in a messy email, sales translated it, engineering checked it was even buildable, and a quote came back days later, often with mistakes baked in. Complex configurations were error-prone, the wait cost deals, and engineers were quoting instead of building.

Where it was hurting
Every quote ran through a slow relay between customer, sales, and engineering.
Complex configurations were error-prone, and mistakes got baked into quotes.
Days of waiting for a price cost live deals.
Engineers spent their time quoting instead of building.
What we built

AI at the start. Paperwork at the end. Automatic.

01

Plain English becomes a valid spec

An AI assistant reads a customer's requirement, even a messy email, and turns it into a valid starting configuration in seconds.

02

A live visual canvas to fine-tune

That spec lands in a custom Next.js configurator the customer can adjust on screen, with the product updating as they choose.

03

Impossible builds made impossible

Validation rules mean unsafe or unbuildable configurations simply can't be selected, so errors never reach the floor.

04

Quote, schematic and follow-up, automatic

The instant a build is confirmed, the schematic, spec, and quote PDFs generate themselves, sync to the CRM, and go out with an automated follow-up.

The system, end to end
Step 1AI spec assistantTurns a brief into a valid config
Step 2Visual configuratorLive canvas the customer controls
Step 3Validation rulesBlocks impossible builds
Step 4Quote automationPDFs, CRM sync, follow-up
How it rolled out

Model the product. Then automate it.

Phase 1

Model the product

We captured the rules behind what Transcal can and can't build, the foundation everything else relies on.

Phase 2

Build the configurator

A live visual canvas with validation, so any configuration on screen is one that can actually be made.

Phase 3

Add the AI and the paperwork

The spec assistant up front, and automatic schematic, quote, and CRM sync at the end of every confirmed build.

Ongoing

Refine the rules

As the range evolves, the configuration rules and AI prompts evolve with it, with engineering pulled in only on genuine exceptions.

What made this different
01

AI at the start, not bolted on

The hard part of a bespoke quote is the spec. We put AI right at the front so a messy brief becomes a valid build before anyone touches it.

02

Correct by construction

Validation rules make bad configurations unselectable, so the speed never comes at the cost of buildability.

03

Engineers freed for engineering

Routine quoting runs itself end to end. Engineering is pulled in for real exceptions, not every order.

The outcome

A customer now describes what they need in plain English, the AI hands them a valid starting build, they fine-tune it on screen, and they walk away with a schematic and a priced quote in minutes. Impossible builds never reach the floor, and engineers are back to engineering.

BeforeDaysHow long a bespoke quote used to take
AfterMinutesHow long the same quote takes now

Ready to see what a system feels like?

Book a 30-minute strategy call. No deck, no pitch. Just a conversation about where the time is going and what we would do first.